Who We Are:
Founded in 1975, Senior Benefit Services, has grown to become one of the largest senior insurance organizations in the nation. As the life and health insurance industry constantly changes, we make it our mission to continually educate and empower our team of agents and staff to meet the needs of our clientele, while providing the exemplary service that has come to be expected of SBS over the last 40+ years.

What We Do:
Senior Benefit Services represents over 50 of the top-rated life and health insurance companies that you may already be familiar with. In each household we sit down in, we strive to educate our clients on the financial risks they may face due to life-changing experiences such as transitioning onto Medicare, retiring, or dealing with unexpected health complications.

Why Choose SBS:
Aside from the expansive portfolio of plans and products that we provide (which gives you the freedom of choice - based on your needs and budget), we make it our priority to ensure you and your family receive the service and ease of mind that should come along with your insurance coverage. Plans change, needs change, and each person's situation is unique. That's why we're committed to walk with you through all of it. We don't work for the insurance companies - we work for you, for life.

Our Vision:
Our commitment is your insurance coverage.

Our Mission:
Senior Benefit Services' responsibility is to provide an unparalleled service to our clients, to maintain a quality and caring work environment for our team members, and to ensure financial security within insurance coverage.

Our 40th Birthday

March 2, 2015
Our 40th Birthday

Senior Benefit Services (formerly known as Barnes Insurance Group) celebrates 40 YEARS in 2015 – and we’re still counting!

Company Rebranding

January 5, 2015
Company Rebranding

Our Company is officially rebranded to Senior Benefit Services (SBS) to reflect more of who we are and what we can do for the community.

Passing of the Torch

January 1, 2014
Passing of the Torch

After 35 dedicated years, Dan McNerney retires. Leaders of the company, Bobby Richardson, JoAnn Wray, and David McNerney are promoted to president.

Office on Gray Oak

September 6, 1999
Office on Gray Oak

SBS rang in the start of a new decade by moving the Corporate office to its current location at 801 Gray Oak Drive, Columbia, MO. (We also have a variety of additional offices located around the U.S.)

A New Era

January 13, 1990
A New Era

Dan McNerney gets promoted to president of the company. This is also the start of when many of our current company operations were born and when the office was moved from Trenton, MO to Columbia, MO.

Barnes Insurance Agency is Established

January 13, 1975
Barnes Insurance Agency is Established

Now known as Senior Benefit Services, the company first opens its doors in 1975 by our founder, Larry D. Barnes.